Do You Have Customers or Promoters?
You know that guy. He’s so in love with his iPod that he practically talks you into buying another one every time you enter his space. Or there’s that lady in the cube next to you who’s always...
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How Social Tools Enable Great Customer Service
When I see a company doing something right, I always want to write about it. Of course, it’s pretty fun to write about those who get it wrong too! But I’ll save that for another post My Experience I...
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Trusting the Expert
I heard a piece of wisdom today from a client—and I wanted to share it. We were discussing the branding we’re developing for this new research center, and I was asking about her specific preferences....
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